The notion of "Mindset" arises from questioning how today's society approaches its reality in a harmful way through its actions, environments, thoughts, friendships and habits. This set of practices are the result of a decadent mentality which, by causality, leads to a decadent life.

Mindset determines our lives.

Different Mindset.
Different Life.

The term "Cluw" has a direct origin in the word "Club", since we represent a community with common purposes:

The development of our own type of mentality that prepares us to face difficulties, achieve goals and leads us to a life of which we can be proud.

The Mindset is not something static, each person determines their own type of mentality.

Mindsetcluw aims to represent two concepts: mindset and community. This is how we bring both ideas together.

We symbolize the union of different people with the aim of developing and nurturing their mentalities, these mentalities that escape the pattern in which society surrounds us, and consequently choose their own path.